Grundlagenbereich - Analyse & Evaluation
Analyse & Evaluation sind zentrale Bestandteile des Studiums. Im 1. Semester werden dafür kommunikationswissenschaftliche Konzepte und Methoden diskutiert und Kenntnisse in der Datenanalyse vermittelt und ausgebaut.
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5400-430 |
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1
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compulsory
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Code |
Title |
Type |
Bindingness |
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5400-431 |
-
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lecture with exercise |
semi-elective |
Veranstaltung im ILIAS
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5400-432 |
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lecture with exercise |
semi-elective |
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5406-430 |
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1
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compulsory
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Freier Wahlbereich Master KMA
Anstelle eines Moduls aus dem freien Wahlbereich kann auch jeweils ein Portfoliomodul (entweder benotet oder unbenotet) angerechnet werden.
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5400-320 |
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1
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semi-elective
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Code |
Title |
Type |
Bindingness |
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5400-280 |
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1
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semi-elective
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Code |
Title |
Type |
Bindingness |
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5400-320 |
-
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2
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semi-elective
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Code |
Title |
Type |
Bindingness |
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5400-280 |
-
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2
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semi-elective
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Code |
Title |
Type |
Bindingness |
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5400-320 |
-
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3
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semi-elective
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Code |
Title |
Type |
Bindingness |
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5400-280 |
-
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3
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semi-elective
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Code |
Title |
Type |
Bindingness |
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-
Im Grundlagenbereich - Management & Strategie vertiefen Sie Ihr Wissen in kommunikationswissenschaftlichen Ansätzen sowie in ausgewählten wirtschaftswissenschaftlichen Bereichen
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5400-410 |
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1
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compulsory
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Code |
Title |
Type |
Bindingness |
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5400-411 |
-
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lecture with exercise |
semi-elective |
Veranstaltung im ILIAS
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5400-412 |
-
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lecture with exercise |
semi-elective |
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5400-420 |
-
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1
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compulsory
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-
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5407-600 |
-
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2
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compulsory
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5407-530 |
-
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2
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semi-elective
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Code |
Title |
Type |
Bindingness |
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5407-531 |
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seminar |
semi-elective |
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5403-530 |
-
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2
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semi-elective
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Code |
Title |
Type |
Bindingness |
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5403-531 |
-
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seminar |
semi-elective |
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5403-540 |
-
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2
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semi-elective
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Code |
Title |
Type |
Bindingness |
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5403-541 |
-
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seminar |
semi-elective |
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5407-540 |
-
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2
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semi-elective
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Code |
Title |
Type |
Bindingness |
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5407-541 |
-
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seminar |
semi-elective |
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5604-410 |
Behavioral Business Ethics
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2
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semi-elective
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5701-540 |
Branding
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2
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semi-elective
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Code |
Title |
Type |
Bindingness |
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5701-541 |
Branding
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lecture with exercise |
compulsory |
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5705-510 |
Consumer Behavior
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2
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semi-elective
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Code |
Title |
Type |
Bindingness |
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5705-511 |
Consumer Behavior
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lecture with exercise |
compulsory |
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5701-710 |
Hot Topics in Marketing
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2
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semi-elective
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5407-600 |
-
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3
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compulsory
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5703-430 |
Entrepreneurial Marketing
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3
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semi-elective
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5705-420 |
Marketing Controlling
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3
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semi-elective
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5704-440 |
Marketing Intelligence
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3
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semi-elective
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5701-610 |
Marketing of Industrial Goods
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3
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semi-elective
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5704-410 |
Services Marketing
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3
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semi-elective
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-
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5400-610 |
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2
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compulsory
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5403-550 |
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2
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semi-elective
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Code |
Title |
Type |
Bindingness |
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5403-551 |
-
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seminar |
semi-elective |
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5405-600 |
-
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2
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semi-elective
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5407-570 |
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2
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semi-elective
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Code |
Title |
Type |
Bindingness |
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5407-571 |
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seminar |
semi-elective |
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5405-530 |
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2
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semi-elective
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6675-540 |
Democratization
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2
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semi-elective
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Code |
Title |
Type |
Bindingness |
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6675-541 |
Democratization
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seminar |
semi-elective |
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6675-543 |
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seminar |
semi-elective |
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6674-510 |
Demokratie und Governance
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2
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semi-elective
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6676-520 |
Theories and methods of international relations
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2
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semi-elective
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5400-610 |
-
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3
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compulsory
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5405-600 |
-
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3
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semi-elective
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6675-430 |
Grundlagen der Demokratieforschung
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3
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semi-elective
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6674-440 |
Interests and Representation in modern Democracies
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3
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semi-elective
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6676-410 |
Transnational socialisation and communitisation
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3
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semi-elective
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-
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5400-600 |
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2
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compulsory
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5407-580 |
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2
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semi-elective
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Code |
Title |
Type |
Bindingness |
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5407-581 |
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seminar |
semi-elective |
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5401-520 |
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2
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semi-elective
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5406-530 |
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2
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semi-elective
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Code |
Title |
Type |
Bindingness |
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5406-531 |
-
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seminar |
semi-elective |
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5407-590 |
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2
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semi-elective
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4302-440 |
Sustainability Discourses and Environmental Sociology
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2
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semi-elective
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5400-600 |
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3
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compulsory
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5406-630 |
-
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3
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semi-elective
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4301-410 |
Knowledge and Innovation Management
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3
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semi-elective
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4301-430 |
Rural Communication and Extension
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3
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semi-elective
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