Module: Branding (5701-540)

Persons:

• Prof. Dr. Verena Hüttl-Maack (verantwortlich)

Degree Program:

• Education for Business and Economics (Master, since 01.10.2009)
  4. Semester, semi-elective
• Education for Business and Economics (Master, since 01.10.2009)
  2. Semester, semi-elective
• International Business and Economics (WS 16/17) (Master, since 01.10.2016)
  2. Semester, semi-elective
• International Business and Economics (WS 16/17) (Master, since 01.10.2016)
  4. Semester, semi-elective
• Management (WS 16/17) (Master, since 01.10.2016)
  4. Semester, semi-elective
• Management (WS 16/17) (Master, since 01.10.2016)
  2. Semester, semi-elective
• International Business and Economics (WS 17/18) (Master, since 01.10.2016)
  2. Semester, semi-elective
• International Business and Economics (WS 17/18) (Master, since 01.10.2016)
  4. Semester, semi-elective
• Management (WS 17/18) (Master, since 01.10.2016)
  4. Semester, semi-elective
• Management (WS 17/18) (Master, since 01.10.2016)
  2. Semester, semi-elective
• Education for Business and Economics (Master, since 01.10.2016)
  4. Semester, semi-elective
• Education for Business and Economics (Master, since 01.10.2016)
  2. Semester, semi-elective
• Communication Management and Analysis (Master, since 01.10.2019)
  2. Semester, semi-elective
• Information Science (Master, since 01.10.2012)
  4. Semester, semi-elective
• Information Science (Master, since 01.10.2012)
  2. Semester, semi-elective

Relation to other Modules:

None

Prerequisites for Attendance:

None

Sprache:

German

ECTS:

6 credits

Frequency:

every summer semester

Length of the Module:

1 semester

Compulsory assignment:

Written exam

Length of the examination:

90 minutes

Workload:

180 hours: 42 hours class attendance 138 hours preperation and follow-up, preperation for the exam and exam

Professional competences:

Students possess an in-depth understanding of brand management and the analysis of factors that are essential for building strong brands. Their know-how includes the ability to evaluate key success factor of branding. Based on knowledge derived by the analysis of the relevant market, the brand positioning and competitors, they can develop a sucessful branding strategy. They are in a good position to analyze and discuss branding strategies and develop managerial recommendations for the branding process of a specific brand.

Courses