Module: Rural Communication and Extension (4301-430)

Persons:

• Prof. Dr. Andrea Knierim (verantwortlich)

Degree Program:

• Agricultural Sciences in the Tropics and Subtropics (until WS 2018/19) (Master, since 01.10.2014)
  3. Semester, elective
• Agricultural Sciences in the Tropics and Subtropics (from WS 2019/20 on) (Master, since 01.10.2019)
  3. Semester, elective
• Communication Management and Analysis (Master, since 01.10.2019)
  3. Semester, semi-elective

Relation to other Modules:

Good completion will be Knowledge and Information Management (4301-410) and Organisational Development (4301-420)

Prerequisites for Attendance:

none

Sprache:

English

ECTS:

6 credits

Frequency:

every winter semester

Length of the Module:

1 semester

Final examination:

written exam

Workload:

56 h presence + 104 h preparation at home + exam = 160 h workload

Professional competences:

After completion of the module, students are able to describe concepts to explain the rural, urban-rural linkages, they understand actors and dynamics of (rural) development and processes contributing / supporting change. They extend their communication skills and are able to advise people in problems-solving. They are able to discuss the importance of concepts for advisory work and sub concepts of advisory work. The students have a better understanding of situation analysis and the role for extension/advisory work.
The students have a deeper knowledge about communication methods (individual and group extension) and media for literate and illiterate clients under the angle of intercultural communication with emphasis on attitudes and skills of advisors. knowledge and information systems, extension approaches and their implications; The students can specify the importance of agricultural research (methods) especially in developing and assessing innovations. They have a deeper understanding about organization and finance of extension services, specific aspects of monitoring and evaluation of extension services and programs.

Key competences:

Students practice time management and self-reliance while learning for the exam and preparing and following up on lectures. During the lectures the students practice communication in different situations, so they learn skills for communication and extension, as well as they practice their listening and paraphrasing skills. While those discussions they practice open communication and give/get helpful feedback. They also practice group working skills under the respect of group dynamics.

Courses