Course: Cooperative Value Creation (5702-451)

Persons:

• Prof. Dr. Marion Büttgen (verantwortlich)

Type of Course:

lecture with exercise

In-Class Hours Per Week:

3

Contents:

Caused by an increasingly interconnected economy, markets and companies are changing. Borders between different actors in markets, between co-operating and collaborating companies are blurred. In order to gain competitive advantages companies are increasingly cooperating with customers, suppliers, retailers, firms that offer complementary goods, and even with competitors. Organisational structures and value added systems evolve that combine companies and markets, e.g. network organisations. They result from changing market requirements and competitive systems as well as from new IT developments. This course addresses these changed conditions and provides appropriate approaches to deal with the resulting challenges in order to improve the competitive position of companies.

Literature:

Bach, N./Brehm, C./Buchholz, W./Petry, T. (2012): Wertschöpfungsorientierte Organisation. Architekturen "Prozess " Strukturen, Wiesbaden: Gabler

Büttgen, M. (2007): Kundenintegration in den Dienstleistungsprozess, Wiesbaden: DUV

Reichwald, R./Piller, F. (2009): Interaktive Wertschöpfung: Open Innovation, Individualisierung und neue Formen der Arbeitsteilung, 2. Aufl., Wiesbaden: Gabler

Location:

Hohenheim

Module:

• 5702-450 Cooperative Value Creation (compulsory)
• 5400-420 - (semi-elective)

eLearning:

Course in ILIAS