Module: Marketing of Industrial Goods (5701-610)
Note: Last updated September 2019.
Current module catalog in HohCampus.
- Persons:
-
- Prof. Dr. Markus Voeth (verantwortlich)
- Degree Program:
-
-
Agribusiness (Master, since 01.10.2014)
3. Semester, semi-elective -
Agribusiness (Master, since 01.04.2019)
3. Semester, semi-elective -
Education for Business and Economics (Master, since 01.10.2009)
3. Semester, semi-elective -
Education for Business and Economics (Master, since 01.10.2009)
1. Semester, semi-elective -
International Business and Economics (WS 16/17) (Master, since 01.10.2016)
1. Semester, semi-elective -
International Business and Economics (WS 16/17) (Master, since 01.10.2016)
3. Semester, semi-elective -
Management (WS 16/17) (Master, since 01.10.2016)
3. Semester, semi-elective -
Management (WS 16/17) (Master, since 01.10.2016)
1. Semester, semi-elective -
International Business and Economics (WS 17/18) (Master, since 01.10.2016)
1. Semester, semi-elective -
International Business and Economics (WS 17/18) (Master, since 01.10.2016)
3. Semester, semi-elective -
Management (WS 17/18) (Master, since 01.10.2016)
3. Semester, semi-elective -
Management (WS 17/18) (Master, since 01.10.2016)
1. Semester, semi-elective -
Education for Business and Economics (Master, since 01.10.2016)
3. Semester, semi-elective -
Education for Business and Economics (Master, since 01.10.2016)
1. Semester, semi-elective -
Communication Management and Analysis (Master, since 01.10.2019)
3. Semester, semi-elective -
Information Science (Master, since 01.10.2012)
1. Semester, semi-elective -
Information Science (Master, since 01.10.2012)
3. Semester, semi-elective
-
Agribusiness (Master, since 01.10.2014)
- Relation to other Modules:
- None
- Prerequisites for Attendance:
-
none
- Sprache:
- German
- ECTS:
- 6 credits
- Frequency:
- every winter semester
- Length of the Module:
- 1 semester
- Compulsory assignment:
- written exam
- Length of the examination:
- 90 minutes
- Workload:
-
180 h 42 h attendance of lectures and tutorials 138 h preperation and follow-up, preperation of the exam and exam
- Professional competences:
-
Students possess an in-depth understanding of the marketing process of industrial goods . Their know-how includes the capability of classifying industrial goods according to their type of transaction and they dealt with respective marketing programmes for each type of transaction. In this spirit students are able to participate in in-depth discussions about marketing of industrial goods . They are in a good position to reflect problems critically as well ay analysing and discussing them in a profound manner.
Courses
| Code | Title | Type | Bindingness | Course catalogue |
|---|---|---|---|---|
| 5701-411 | Marketing of Industrial Goods | lecture with exercise | compulsory |