Course: Behavioral Business Ethics (5604-411)

Persons:

• Prof. Dr. Michael Schramm (verantwortlich)

Type of Course:

lecture with exercise

In-Class Hours Per Week:

3

Contents:

The course discusses the relevance of several insights of Behavioral Economics for Business Ethics. The differences to the traditional Economic Approach (keywords: „Homo oeconomicus“; „market equlibrium“) are clarified. And the various application consequences for practice of Management and Marketing (keyword: „Nudge“) are checked by numerous case studies.

Literature:

Kahneman, Daniel (2011): Thinking, fast and slow, New York: Farrar, Straus & Giroux.

Ariely, Dan (2008): Predictably Irrational. The Hidden Forces That Shape Our Decisions, Hammersmith, London: HarperCollins.

Location:

Hohenheim

Module:

• 5604-410 Behavioral Business Ethics (compulsory)

eLearning:

Course in ILIAS