Module: Marketing Intelligence (5704-440)

Persons:

• Prof. Dr. Karsten Hadwich (verantwortlich)

Degree Program:

• Economics (WS 16/17) (Master, since 01.10.2016)
  3. Semester, elective
• Economics (WS 16/17) (Master, since 01.10.2016)
  1. Semester, elective
• International Business and Economics (WS 16/17) (Master, since 01.10.2016)
  3. Semester, elective
• International Business and Economics (WS 16/17) (Master, since 01.10.2016)
  1. Semester, elective
• Management (WS 16/17) (Master, since 01.10.2016)
  3. Semester, elective
• Management (WS 16/17) (Master, since 01.10.2016)
  1. Semester, elective
• Economics (WS 17/18) (Master, since 01.10.2016)
  3. Semester, elective
• Economics (WS 17/18) (Master, since 01.10.2016)
  1. Semester, elective
• International Business and Economics (WS 17/18) (Master, since 01.10.2016)
  3. Semester, elective
• International Business and Economics (WS 17/18) (Master, since 01.10.2016)
  1. Semester, elective
• Management (WS 17/18) (Master, since 01.10.2016)
  3. Semester, elective
• Management (WS 17/18) (Master, since 01.10.2016)
  1. Semester, elective
• Education for Business and Economics (Master, since 01.10.2016)
  3. Semester, elective
• Education for Business and Economics (Master, since 01.10.2016)
  1. Semester, elective
• Education for Business and Economics (Master, since 01.10.2009)
  3. Semester, compulsory
• Education for Business and Economics (Master, since 01.10.2009)
  1. Semester, compulsory
• International Business and Economics (WS 16/17) (Master, since 01.10.2016)
  3. Semester, compulsory
• International Business and Economics (WS 16/17) (Master, since 01.10.2016)
  1. Semester, compulsory
• Management (WS 16/17) (Master, since 01.10.2016)
  3. Semester, compulsory
• Management (WS 16/17) (Master, since 01.10.2016)
  1. Semester, compulsory
• International Business and Economics (WS 17/18) (Master, since 01.10.2016)
  3. Semester, compulsory
• International Business and Economics (WS 17/18) (Master, since 01.10.2016)
  1. Semester, compulsory
• Management (WS 17/18) (Master, since 01.10.2016)
  3. Semester, compulsory
• Management (WS 17/18) (Master, since 01.10.2016)
  1. Semester, compulsory
• Education for Business and Economics (Master, since 01.10.2016)
  3. Semester, compulsory
• Education for Business and Economics (Master, since 01.10.2016)
  1. Semester, compulsory
• Education for Business and Economics (Master, since 01.10.2009)
  3. Semester, compulsory
• Education for Business and Economics (Master, since 01.10.2009)
  1. Semester, compulsory
• Communication Management and Analysis (Master, since 01.10.2019)
  3. Semester, semi-elective
• Information Science (Master, since 01.10.2012)
  3. Semester, compulsory
• Information Science (Master, since 01.10.2012)
  1. Semester, compulsory

Relation to other Modules:

none

Prerequisites for Attendance:

none

Sprache:

German

ECTS:

6 credits

Frequency:

every winter semester

Length of the Module:

1 semester

Final examination:

exam

Workload:

180 Stunden 42 Stunden Präsenzstudium 138 Stunden Selbststudium

Professional competences:

Die Studierenden kennen die Methoden der Marktforschung. Aufbauend auf den Fähigkeiten aus dem ersten Hochschulstudium / Bachelor können die Studierenden aufzeigen, welche Entscheidungen im Rahmen von Marktforschungsprojekten zu treffen sind und sind fähig, für verschiedene Entscheidungssituationen fundierte Empfehlungen zu geben. Sie sind in der Lage, die zentralen Methoden der Marktforschung nachzuvollziehen und im Marketingkontext anzuwenden.

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