Module: Services Marketing (5704-410)

Persons:

• Prof. Dr. Karsten Hadwich (verantwortlich)

Degree Program:

• Communication Management (Master, since 01.10.2014)
  1. Semester, semi-elective
• Communication Management (Master, since 01.10.2014)
  3. Semester, semi-elective
• Communication Science and Media Research (Master, since 01.10.2014)
  1. Semester, semi-elective
• Communication Science and Media Research (Master, since 01.10.2014)
  3. Semester, semi-elective
• Communication Management and Analysis (Master, since 01.10.2019)
  3. Semester, semi-elective

Relation to other Modules:

None

Prerequisites for Attendance:

None

Sprache:

German/English

ECTS:

6 credits

Frequency:

every winter semester

Length of the Module:

1 semester

Compulsory assignment:

Written exam and group work

Module examination:

70% exam and 30% term paper

Length of the examination:

60 minutes

Workload:

180 Stunden: 42 Stunden Präsenzstudium 138 Selbststudium

Professional competences:

Students possess an in-depth understanding of the development and implementation of marketing concepts against the background of current developments in service markets. Their know-how includes an understanding of the relevance of development and marketing of services and the challenges related to the latter. They are familiar with the determinants of the success of services and with the relevant strategies and instruments of service marketing. They are in a good position to develop strategic and operational concepts of service marketing and to critically assess the implementation of the latter.

Courses