Module Catalog Archive

Module Catalog Archive

Module: Marketing Controlling (5705-420)

Note: Last updated September 2019. Current module catalog in HohCampus.
Persons:
Degree Program:
Relation to other Modules:
None
Prerequisites for Attendance:

None

Sprache:
German
ECTS:
6 credits
Frequency:
every winter semester
Length of the Module:
1 semester
Compulsory assignment:
Written exam
Length of the examination:
90 minutes
Workload:

180 hours: 42 hours class attendance 138 hours preperation and follow-up, perperation for the exam and exam

Professional competences:

Students possess an in-depth understanding of the use of controlling in connection with the classic operational marketing instruments. Their know-how includes an understanding of the relevance of marketing controlling and the possibilities to secure effectiveness and efficiency of marketing instruments. They are familiar with the instruments and methods of marketing controlling and the implementation barriers of the latter. They are in a good position to discuss marketing decisions with regard to their effectiveness and efficiency.

Courses

Code Title Type Bindingness Course catalogue
5705-421 Marketing Controlling lecture with exercise compulsory

Current module catalog