Module: Major Seminar Marketing- & Management-Insights (5704-430)

Persons:

• Prof. Dr. Karsten Hadwich (verantwortlich)

Degree Program:

• Management (WS 16/17) (Master, since 01.10.2016)
  4. Semester, semi-elective
• Management (WS 16/17) (Master, since 01.10.2016)
  2. Semester, semi-elective
• Management (WS 17/18) (Master, since 01.10.2016)
  4. Semester, semi-elective
• Management (WS 17/18) (Master, since 01.10.2016)
  2. Semester, semi-elective

Relation to other Modules:

None

Prerequisites for Attendance:

None

Sprache:

German

ECTS:

6 credits

Frequency:

every semester

Length of the Module:

1 semester

Module examination:

Seminar paper and presentation

Length of the examination:

30 minutes

Workload:

180 Stunden 152 Stunden Selbststudium 28 Stunden Präsenzstudium

Professional competences:

Students possess an in-depth understanding of selected research questions and the current state of research in Marketing and Management . Their know-how includes an in-depth knowledge about the challenges of market changes as well as a detailed and critical understanding about Marketing and Management concepts which are currently under discussion . The students are in control of systematic analyses of marketing- and management-relevant problems, and can master a synthesis and critical reflection of the current state of research. They are in a good position to work independently and perform academic work. They can present their results in a group and are able to argue objectively within the framework of a group discussion . They are in a good position to independently complete an academic thesis and to hold a professional presentation in the seminar group.

Courses