Module: Major Seminar Marketing (5701-440)

Persons:

• Prof. Dr. Markus Voeth (verantwortlich)

Degree Program:

• Management (WS 16/17) (Master, since 01.10.2016)
  4. Semester, semi-elective
• Management (WS 16/17) (Master, since 01.10.2016)
  2. Semester, semi-elective
• Management (WS 17/18) (Master, since 01.10.2016)
  4. Semester, semi-elective
• Management (WS 17/18) (Master, since 01.10.2016)
  2. Semester, semi-elective

Relation to other Modules:

None

Prerequisites for Attendance:

none

Sprache:

German

ECTS:

6 credits

Frequency:

every semester

Length of the Module:

1 semester

Module examination:

Homework and oral exam (20-30 minutes)

Workload:

180 Stunden 28 Stunden Präsenzstsudium 152 Stunden Selbststudium

Professional competences:

Students possess an in-depth understanding of to deal with a marketing-related current issue in a scientifically profound manner. Their know-how includes the critical reflection of a marketing-related topic. Students are capable of systematically preparing, evaluating and using information from various sources . They are in a good position to work both effectively and efficiently in groups .

Courses