Course: Major Seminar Marketing (5701-441)

Persons:

• Prof. Dr. Markus Voeth (verantwortlich)
• Prof. Dr. Markus Voeth (verantwortlich)

Type of Course:

seminar

In-Class Hours Per Week:

2

Contents:

This seminar is offered to students who are enrolled in the Hohenheimer Master in Management programme with a focus on Marketing and Management (major subject "Marketing"). The students have to deal with current marketing issues. Both empirical and conceptional papers may be written. Finally, all participants are required to present their results in a concluding colloquium.

Literature:

Wird in der jeweiligen Veranstaltung bekannt gegeben!

Location:

Hohenheim

Remarks:

It is possible that seminars with 3 semester week hours are offered.

Module:

• 5701-440 Major Seminar Marketing (semi-elective)