Module: Profile: Market and Media Research Part 1 (5401-210)

Persons:

• Prof. Dr. Jens Vogelgesang (verantwortlich)

Degree Program:

• Communication Science (Bachelor, since 01.10.2016)
  4. Semester, semi-elective

Relation to other Modules:

Profilbereich: Markt- und Mediaforschung Teil 2 (5401-270)

Prerequisites for Attendance:

-

Sprache:

German

ECTS:

6 credits

Frequency:

every summer semester

Length of the Module:

1 semester

Final examination:

written exam

Length of the examination:

60 minutes

Workload:

180 hours: 30 hours class attendance 150 independent study

Professional competences:

The students have basic knowledge in the field of market and media research. They are able to develop a theoretical approach to this field of research, to represent this field systematically and to evaluate empirical findings critically. Visiting professionals enable students to gain an insight into the professional field.

eLearning:

Course in ILIAS

Courses