Course: Market and Media Research Part 1 (5401-211)

Persons:

• Prof. Dr. Jens Vogelgesang (verantwortlich)

Type of Course:

lecture with exercise

In-Class Hours Per Week:

2

Contents:

The lecture deals with issues of market and media research with a methodological focus. The applications of common qualitative and quantitative approaches to the market and media research are pointed out. Furthermore, the methods of advertising research in print, radio, television and the internet are explained.

Literature:

The literature will be announced in the lecture.

Location:

Hohenheim

Module:

• 5401-210 Profile: Market and Media Research Part 1 (compulsory)

eLearning:

Course in ILIAS