Module Catalog Archive

Module Catalog Archive

Module: Services Marketing (5704-610)

Note: Last updated September 2019. Current module catalog in HohCampus.
Persons:
Degree Program:
Relation to other Modules:
None
Prerequisites for Attendance:

None

Sprache:
English
ECTS:
6 credits
Frequency:
every winter semester
Length of the Module:
1 semester
Compulsory assignment:
70% exam and 30% seminar paper
Length of the examination:
60 minutes
Workload:

180 hours: 56 hours class attendance 138 hours preperation and follow-up, perperation for the exam and exam

Professional competences:

Students possess an in-depth understanding of the development and implementation of marketing concepts against the background of current developments in service markets. Their know-how includes an understanding of the relevance of development and marketing of services and the challenges related to the latter. They are familiar with the determinants of the success of services and with the relevant strategies and instruments of service marketing. They are in a good position to develop strategic and operational concepts of service marketing and to critically assess the implementation of the latter.

Courses

Code Title Type Bindingness Course catalogue
5704-411 Services Marketing lecture with exercise compulsory

Current module catalog