Course: Market and Media Research Part 2 (5401-271)

Persons:

• Prof. Dr. Jens Vogelgesang (verantwortlich)

Type of Course:

exercise

In-Class Hours Per Week:

2

Contents:

Specific case studies and phenomena are edited in a theoretical, methodological and empirical way in this research field. First, it will be clarified which theoretical approaches are useful for the problem in hand. Secondly, the students practice how to formulate hypotheses and research questions. Third, methodological approaches for the specific question will be developed. Fourth, the students learn how results can be presented graphically and verbally.

Literature:

The literature will be announced in the exercise.

Location:

Hohenheim

Module:

• 5401-270 Profile: Market and Media Research Part 2 (compulsory)

eLearning:

Course in ILIAS