Module: Specialisation Economic Sciences: Marketing (5701-280)

Persons:

• Prof. Dr. Markus Voeth (verantwortlich)

Degree Program:

• Communication Science (Bachelor, since 01.10.2016)
  5. Semester, semi-elective

Prerequisites for Attendance:

-

Sprache:

German

ECTS:

6 credits

Frequency:

every winter semester

Length of the Module:

1 semester

Module examination:

written exam

Length of the examination:

60 minutes

Workload:

180 hours: 30 hours class attendance 150 independent study

Professional competences:

Students have a basic overview of the business management discipline Marketing. The aim of the module is to familiarize the students with the concept of Marketing, to give them a first insight into the basics of buying behavior and market research and to make them familiar with the marketing strategies as well as the instruments.

Courses