Module: Profile: Public Relations Part 1 (5402-210)

Persons:

• Prof. Dr. Claudia Mast (verantwortlich)

Degree Program:

• Communication Science (Bachelor, since 01.10.2016)
  4. Semester, semi-elective

Relation to other Modules:

Profilbereich: Public Relations Teil 2 (5402-270)

Prerequisites for Attendance:

-

Sprache:

German

ECTS:

6 credits

Frequency:

every summer semester

Length of the Module:

1 semester

Module examination:

written exam

Final examination:

Prüfungsklausur

Length of the examination:

60 minutes

Workload:

180 hours: 30 hours class attendance 150 independent study

Professional competences:

The students have basic knowledge in the field of public relation. They are able to develop a theoretical approach to this field of research, to represent this field systematically and to evaluate empirical findings critically.

Courses