Module: International Marketing (5701-520)

This module not offered anymore!

Persons:

• Prof. Dr. Markus Voeth (verantwortlich)

Degree Program:

• Management (WS 16/17) (Master, since 01.10.2016)
  2. Semester, semi-elective
• Management (WS 16/17) (Master, since 01.10.2016)
  4. Semester, semi-elective
• Management (WS 17/18) (Master, since 01.10.2016)
  2. Semester, semi-elective
• Management (WS 17/18) (Master, since 01.10.2016)
  4. Semester, semi-elective
• Information Science (Master, since 01.10.2012)
  2. Semester, semi-elective
• Information Science (Master, since 01.10.2012)
  4. Semester, semi-elective

Relation to other Modules:

None

Prerequisites for Attendance:

none

Sprache:

German

ECTS:

6 credits

Frequency:

every summer semester

Length of the Module:

1 semester

Final examination:

written exam

Length of the examination:

90 minutes

Workload:

180 h 42h attendance of lectures and tutorials 138 h preperation and follow-up, preperation of the exam and exam

Professional competences:

Students possess an in-depth understanding of both "going and being international" marketing processes . Their know-how includes the capability of outlining the process of internationalization with respect to a company's marketing acitivities in detail. In this spirit students are able to participate in professional discussions about international marketing topics. They are in a good position to reflect international marketing issues critically as well as analysing and discussing them in a profound manner.

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