Module: Marketing of Industrial Goods (5701-410)

Persons:

• Prof. Dr. Markus Voeth (verantwortlich)

Degree Program:

Relation to other Modules:

None

Prerequisites for Attendance:

none

Sprache:

German

ECTS:

6 credits

Frequency:

every winter semester

Length of the Module:

1 semester

Module examination:

written exam

Length of the examination:

90 minutes

Workload:

180 h 42h attendance of lectures and tutorials 138 h preperation and follow-up, preperation of the exam and exam

Professional competences:

Students possess an in-depth understanding of the marketing process of industrial goods . Their know-how includes the capability of classifying industrial goods according to their type of transaction and they dealt with respective marketing programmes for each type of transaction. In this spirit students are able to participate in in-depth discussions about marketing of industrial goods . They are in a good position to reflect problems critically as well ay analysing and discussing them in a profound manner.

Courses