Module: GBWL 3: Marketing Process (5701-140)

Persons:

• Prof. Dr. Markus Voeth (verantwortlich)

Degree Program:

• Management (WS 16/17) (Master, since 01.10.2016)
  3. Semester, semi-elective
• Management (WS 17/18) (Master, since 01.10.2016)
  3. Semester, semi-elective
• Business Administration and Economics (Bachelor, since 28.07.2010)
  3. Semester, compulsory
• Business Administration and Economics Vocational and Business Education (Bachelor, since 28.07.2010)
  3. Semester, compulsory
• Business Administration and Economics (Bachelor, since 01.10.2015)
  3. Semester, compulsory
• Education for Business and Economics (Bachelor, since 01.10.2015)
  3. Semester, compulsory
• Education for Business and Economics (Bachelor, since 01.10.2015)
  3. Semester, compulsory

Prerequisites for Attendance:

none

Sprache:

German

ECTS:

6 credits

Frequency:

every winter semester

Length of the Module:

1 semester

Final examination:

written exam, regular and active participation

Length of the examination:

60 minutes

Workload:

180 hours 28 hours class attendance 152 hours preparation and follow-up, preparation for the exam and exam

Professional competences:

Students know about the basic function of markets as well as marketing processes of goods and services provided by organisations. They understand marketing instruments, especially product, price, place and promotion which are available to organisations. Knowledge conveyed in this module is intensified with case-related discussions in the accompanying exercise sessions. Students are able to apply basic components of the "marketing mix" and the can define and carry out conceptual planning of marketing objectives and strategies.

Comments:

Corresponds to the module "marketing" for Agribusiness

Courses