Module: Services and Relationship Marketing (5704-220)

Persons:

• Prof. Dr. Karsten Hadwich (verantwortlich)

Degree Program:

• Business Administration and Economics (Bachelor, since 01.10.2017)
  4. Semester, elective

Relation to other Modules:

None

Prerequisites for Attendance:

None

Sprache:

German

ECTS:

6 credits

Frequency:

every summer semester

Length of the Module:

1 semester

Final examination:

Written exam

Length of the examination:

60 minutes

Workload:

180 hours: 45 hours presence 135 hours home study, examination preparation and exam

Professional competences:

Students possess an in-depth understanding of the development and implementation of services and relationship marketing concepts. They are familiar with the specifics of services, typical service specific problems as well as principles of service marketing orientated on the customer. They are able to identify specifics of services and include the knowledge in problem analysis as well as when solving problems. In this module problem solving competences will be trained on tangible cases.

Courses