Module: Profile Seminar International Business Intelligence (5706-320)

Persons:

• Prof. Dr. Alexander Gerybadze (verantwortlich)

Degree Program:

• Business Administration and Economics (Bachelor, since 01.10.2017)
  5. Semester, semi-elective

Relation to other Modules:

Basic Module International Business and Economics

Prerequisites for Attendance:

Successful completion of the basic course "Multinational Corporations"

Sprache:

German/English

ECTS:

6 credits

Frequency:

every winter semester

Length of the Module:

1 semester

Compulsory assignment:

seminar paper (15 pages) and presentation

Workload:

180 hours: 20 hours class attendance 160 hours preparation of the term paper and interim presentations

Professional competences:

The students are able to expand the knowledge they acquired in the basic module "International Business and Economics" largely independently. They are able to independently write a structured paper on a predefined topic in the area of market and competitor analysis as well as technology and patent analysis which adequately covers the topic and fulfils basic scientific standards. They are able to present the results of their work in front of a group of fellow students and to articulate and defend their point of view. The students are able to apply methods of market and competitor analysis as well as technology and patent analysis in a targeted manner.

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