Module: Marketing Research (5705-210)

Persons:

• Prof. Dr. Verena Hüttl-Maack (verantwortlich)

Degree Program:

• Business Administration and Economics (Bachelor, since 01.10.2017)
  4. Semester, semi-elective

Relation to other Modules:

GBWL 1: Introduction to Business Administration GBWL 3: Marketing

Prerequisites for Attendance:

none

Sprache:

German

ECTS:

6 credits

Frequency:

every summer semester

Length of the Module:

1 semester

Final examination:

written exam

Length of the examination:

90 minutes

Workload:

180 hours: 45 hours class attendance 138 hours preparation and follow-up of the lecture, preparation of exercises, preparation of the exam, 90 minutes exam

Professional competences:

The students have deeper knowledge of techniques and methods of marketing research. They know and understand the basic principles of consumers’ purchase behavior, the goals of marketing research projects and they can apply and tailor the methods to a specific research question. They are able to describe and understand decision-relevant issues comprehensively and systematically, identify appropriate problem-solving concepts and apply them in suitable situations. They acquire competencies in the area of problem recognition, analysis, structuring, and solving as well as in the transfer of acquired knowledge to concrete, practice-oriented issues and decision-making problems.

Courses