Module: Markets and Marketing of Quality Food (4202-460)

Persons:

• Prof.Dr. Sebastian Hess (verantwortlich)

Degree Program:

• Organic Agriculture and Food Systems (Master, since 01.10.2014)
  2. Semester, compulsory

Relation to other Modules:

This module is a good basis for studying the module 4202-420 Microeconomics and 4902-420 International Food and Agricultural Trade.

Prerequisites for Attendance:

Basic knowledge in economics and marketing on BSc level, e. g. 4202-010 Grundlagen der Agrarpolitik und Marktlehre (fundamentals of agricultural policy and markets) or on MSc level 4101-430 Socioeconomics of Organic Farming

Sprache:

English

ECTS:

6 credits

Frequency:

every summer semester

Length of the Module:

1 semester

Compulsory assignment:

Presentation in groups (40 %); compulsory attendance at guest lectures and the seminar

Final examination:

Written paper in groups (60 %)

Workload:

56 h presence + 104 h personal contribution = 160 h workload

Professional competences:

After successfully completing this module, students understand the specifics of several quality food markets, both within the EU as well as within a global context. They are hereby especially competent in organic, geographical indication, sustainability and functional food.
Students are further skilled in marketing methods for food and also have empirical knowledge of markets and international trade of quality foods.

Key competences:

While preparing and following up on lectures and while working on their case study (written paper), students practice time management and self-reliance. They learn and practice critical and analytical reading of (preparatory) scientific literature, thereby also reinforcing their learning process. Discussions and writing enhance their scientific articulateness, while presenting the case study further improves their oral communication skills.
Finally, students are able to actually apply marketing theory in their case studies i.e. real world problems.

Comments:

(formerly: ... of Organic Food, 4202-440)

eLearning:

Course in ILIAS

Courses