Course: Online Communication Part 1 (5407-221)

Persons:

• Prof. Dr. Wolfgang Schweiger (verantwortlich)

Type of Course:

lecture with exercise

In-Class Hours Per Week:

2

Contents:

The lecture gives a theoretical, practical and empirical overview on user participation btw. user-generated-content as a part of public discourses on the internet. It will e.g. cover following questions: which kind of public dynamics exist online? Who is participating in public debates in the internet? How do professional communicators organise user participation (strategic communication, journalism)? Which quality and effects have user comments and public online discourses?

Literature:

The literature will be announced in the lecture.

Location:

Hohenheim

Module:

• 5407-220 Profile: Online communication Part 1 (compulsory)

eLearning:

Course in ILIAS