Course: Media Economics (5401-281)

Persons:

• Prof. Dr. Jens Vogelgesang (verantwortlich)

Type of Course:

lecture with exercise

In-Class Hours Per Week:

2

Contents:

The lecture deepens economic basics, characteristics, structures and developments in the media industry. In an overview the key theoretical and empirical approaches, relevant issues and problems are taught. Market structures and the resulting competition conditions are analyzed for the media types press, television, radio and Internet .

Literature:

The literature will be announced in the lecture.

Location:

Hohenheim

Module:

• 5401-280 Specialisation Economic Sciences: Media Economics (compulsory)

eLearning:

Course in ILIAS