Course: International Entrepreneurship (5703-521)

Persons:

• Prof. Dr. Andreas Kuckertz (verantwortlich)

Type of Course:

lecture

In-Class Hours Per Week:

2

Contents:

This lecture provides an overview of entrepreneurship in an international context. Topics covered include the recognition of international entrepreneurial opportunities, appropriate market entry strategies or international marketing for global ventures. Case studies illustrate the optimal execution of instruments fornternational entrepreneurship.

Literature:

Hisrich, Robert (2015). International Entrepreneurship: Starting, Developing and Managing a Global Venture. Sage Publications.

Location:

Hohenheim

Module:

• 5703-520 International Entrepreneurship (compulsory)