Course: International Business and Innovation (5706-371)

Persons:

• Prof. Dr. Bernd Ebersberger (verantwortlich)

Type of Course:

lecture with seminar

In-Class Hours Per Week:

3

Contents:

Introduction to international business
Strategy of international business, strategy and firm, global expansion, leveraging subsidaries, choosing a strategy, role of innovation in international business

Introduction to innovation management
Innovation, innovation process, innovation strategy, creativity, selection, capturing the returns from innovation

Literature:

Hill, C.W.L. (2014) International Business - Competing in the Global Marketplace, Maidenhead: McGraw Hill.

Tidd, J., & Bessant, J. (2018) Managing innovation: Integrating technological, market and organizational change (6th ed.), Chichester: Wiley.

Additional literature will be suggested in the classes.

Location:

Hohenheim

Remarks:

For more information please refer to innovation.uni-hohenheim.de

Module:

• 5706-370 International Business and Innovation (compulsory)

eLearning:

Course in ILIAS